The video options greater than 100 merchandise, from over 60+ Black-owned companies, whereas it additionally highlights enterprise house owners, creators, athletes and extra.

There’s additionally an interactive model of the video clip, with viewers capable of information Ludacris on his journey via the varied choices.

It’s basically influencer advertising and marketing on the grandest scale, with Ludacris serving to to lift the profile of the promotion, and shine a highlight on these accomplice manufacturers.

Which, actually, is what most platforms at the moment are attempting to facilitate. Not essentially with Grammy Award-winning artists, however via the availability of latest instruments and processes which allow manufacturers to showcase their merchandise throughout the video clips of common creators, which might change into the following large pattern in digital commerce.

That’s a part of the live-stream commerce push, offering a method to facilitate reference to common creators, whereas additionally merging that with direct shopping for choices, which has confirmed to be a successful method for driving gross sales in Asian markets.

It hasn’t caught on with western buyers in the identical manner but, however when big-name stars speak, many shoppers pay attention, and the capability to truly tune in, in real-time, could be a large driver in prompting client motion.

Which can be what Google’s hoping to drive with this push. And it’ll definitely get consideration.

Now you simply must faucet into your networks to hyperlink up with your individual celebrity-led marketing campaign alongside comparable strains.