First off, Google is providing unique reductions on a variety of digital instruments designed to assist SMBs function extra effectively, attain extra folks and keep in contact with their clients.

As you may see right here, Google’s providing:

• Three months freed from Google Workspace
• 40% off of a site from Google Domains
• $130 off a Chromebook
• 60 days of Shopify Free and a free Shopify-built retailer

These are some engaging presents – the one catch is that they’re solely out there to companies within the US and Canada, they usually’re solely out there this week. You’ll be able to study extra and redeem these presents at Google’s Small Enterprise Week mini-site.

Along with this, Google’s additionally working a brand new ‘Heroes of Small Enterprise’ marketing campaign, which goals to acknowledge the SMBs that go above and past for his or her respective communities.

Clients can nominate a small enterprise of their selection, with $10,000 in prize cash for the chosen corporations. You could find out extra in regards to the marketing campaign right here.

And eventually, Google’s additionally trying to present extra help for LGBTQ+ entrepreneurs by way of a brand new program in partnership with StartOut, an LGBTQ+ nonprofit group that helps to facilitate mentorship, entry to capital and different enterprise instruments.

As per Google:

“By means of StartOut’s Acceleration Initiative, Google will fund greater than 60 scholarships to assist Black, Latinx and feminine figuring out LGBTQ+ entrepreneurs to develop and scale their companies.”

Companies can apply for this system by way of the StartOut web site.

Small companies play a important function within the economic system, with 99% of all companies within the US thought-about to be within the SMB class. These smaller operators have additionally been hit the toughest by the pandemic, with fewer assets and help out there to face up to the monetary hit that got here with the varied lockdown and different COVID mitigation measures.

As such, it’s in our greatest pursuits to be doing all that we will to help smaller companies, so as to solidify financial energy, which additionally helps to offer extra help for folks inside our personal communities, and gives extra avenues for entrepreneurial success.