And the overall quantity of actions taken is fairly wonderful.

As per Google:

“Our continued funding in coverage growth and enforcement enabled us to dam or take away over 5.2 billion adverts, limit over 4.3 billion adverts and droop over 6.7 million advertiser accounts. And we blocked or restricted adverts from serving greater than 1.57 billion writer pages and throughout greater than 143,000 writer websites, up from 63,000 in 2021.”

5.2 billion adverts. That’s ‘billion’, with a ‘b’, which can be up 2 billion on advert removals in 2021.

Among the many key causes for blocking these billions of adverts have been trademark violations, authorized necessities and misrepresentation inside the promotions.

The highest cause, nonetheless, as you may see, is ‘Abusing the Advert Community’, which primarily pertains to spammers and scammers attempting to make use of the system to dupe customers.

Google additionally restricted a spread of adverts in these classes:

Whereas Google additionally took motion in opposition to a spread of internet sites participating in its AdSense program, which permits publishers to show Google adverts on their websites.

The highest causes for these restrictions associated to inappropriate and dangerous content material on these websites.

It’s an attention-grabbing overview of the web adverts panorama, and the dimensions of exercise required to guard customers from scams and abuse. Google’s additionally eliminated over 50,000 YouTube channels and AdSense accounts created by China-based affect operations, amongst others, which is a complete different component of its content material enforcement exercise.

Spammers and scammers are all the time evolving their ways, and as you may see, they continue to be extraordinarily prolific.

The numbers underline the necessity for platforms to say vigilant, as they work to defend their viewers.

You possibly can learn Google’s full 2022 Advertisements Security Report right here.