It’s been a long time coming, but finally, Instagram has announced that it’s adding image and video posting functionality from the desktop version of the platform as of October 21st, providing a more centralized way for social media managers to maintain their IG presence.

Instagram desktop upload

At this time, the procedure will only allow users to upload photographs and videos that are less than one minute long. It will not allow users to upload Stories or Reels. However, it will make it a little simpler for social media administrators to remain on top of their numerous applications and postings by allowing them to publish material for each platform from a single location – eliminating the need to save photographs in multiple ways and then upload from your phone, for example.

Instagram has been experimenting with desktop publishing for a while, with a public test of desktop uploads started in June.

Instagram desktop posting test

As a result, only a few people have had access to the choice for a few months, but soon it will be available to all users worldwide, adding another factor to your decision.

Of course, as several members of the SMT community have pointed out in reaction to our previous coverage of this functionality, you can already publish Instagram posts from your desktop using the device selection in Inspector mode on the website. You can use mobile functionalities on desktop if you go to a mobile form of the website, so there have been ways to accomplish this for a while.

However, this will enhance the process by making it a more integrated, official system, which might be a great help to social media managers trying to simplify their workflow and post modified graphics and visuals created in other applications more simply.

Instagram has been gradually expanding its desktop capabilities. It added the ability to see live-streams from the desktop version of the app last year, and it recently upgraded the Stories viewing experience on PC.

Apart from the benefits for social media managers, providing additional ways into the Instagram experience will enable more individuals to utilize the network – although I’m thinking that the majority of demands for this change, particularly, have been from social media experts trying to better their process.

They can now do so. This week, the improved upload options will be accessible.