The partnership, which TikTok first established in 2020, has already seen the Yankees construct their TikTok presence to over 1,000,000 followers, making them the most-followed MLB staff within the app, whereas baseball dialogue, as with all sports activities, can be on the rise amongst TikTok’s viewers.

As per TikTok:

“TikTok and the Yankees will work collectively to deliver elevated content material to TikTok all through the season, together with interviews, behind-the-scenes clips, participant moments, and extra. As an ‘Official Associate’ of the New York Yankees, TikTok might be built-in into each Yankees sport all through the season by means of varied in-Stadium branding, together with dwelling plate signage, inclusion on outfield video boards, and extra.”

These IRL integrations may also embrace two ‘TikTok Days’ at Yankee Stadium, which is able to characteristic varied components, together with unique merchandise, creator moments, and extra.

Lastly, TikTok may also be featured in YES Community broadcasts, by way of in-game commercials, on-air mentions, and TikTok-related segments.

It could possibly be a useful partnership for TikTok, as a result of because the platform continues to grow to be extra of a vacation spot for leisure, sports activities content material is turning into extra of a spotlight.

As you’ll be able to see on this overview, just about all sports activities are getting extra consideration within the app, and with customers spending extra time of their TikTok feed, and fewer with conventional TV, it’s turning into a crucial platform for maximizing publicity, and connecting with a wider viewers.

Which can be good for associated advertisers, and types trying to faucet into sports activities dialogue. Actual-time chatter continues to be largely targeted on Twitter, however a rising variety of customers are getting highlights, and staying in contact with sports activities outcomes, by way of TikTok clips.

As such, it ought to undoubtedly be in your radar if you wish to faucet into the massive sports activities tendencies. The correct artistic strategy might allow you to join with a rising band of sports activities followers within the app.