Snapchat has introduced a slew of recent options, with a give attention to generative AI, because it seeks to maintain customers engaged and related within the app.

First off, Snap’s including a brand new choice that can allow customers to create customized clothes for his or her Bitmoji characters, by utilizing AI prompts.

As you may see on this instance, with Snap’s AI prompts, you’ll have the ability to ask the Bitmoji creation system to give you distinctive gadgets, that’ll then be positioned onto your character.

As per Snap:

“With a brief description, and a bit assist from AI, Snapchatters can design their very own digital clothes for his or her Bitmoji. Generate distinctive patterns like “vibrant graffiti” or “cranium flower,” and faucet in your favourite to edit and see your garments rework.”

It’s an fascinating choice, and contemplating the recognition of Snap’s Bitmoji characters, it’ll little doubt show fashionable, offering one other means for Snapchatters to make the most of generative AI inside the app.

Snap’s additionally including reminders inside its “My AI” chatbot, so you should utilize it as a type of digital assistant.

“If it’s worthwhile to bear in mind an upcoming deadline, or need to begin a countdown ‘til the weekend, simply ask My AI for a reminder in direct chats or in a dialog with one different buddy! With only a fast message, My AI will get you arrange with an in-app Countdown so that you by no means miss a second.”

It’s another choice for My AI utilization, which may present extra utility.

Snapchat’s additionally including a brand new AI-powered Lens which allows customers to get a glimpse of what they’d appear like within the 90s, by inserting them right into a simulated scene from again within the day.

I imply, a few of us know what we seemed like within the 90s, and it wasn’t as cool as this, however it’s one other AI integration that gives an alternate depiction within the app, just like Snap’s “Goals” characteristic.

On the non-AI entrance, Snap’s additionally enabling chat edits, so you may replace your DMs for as much as 5 minutes after sending.

“While you made a typo or one thing didn’t come out simply fairly proper, edit your messages for as much as 5 minutes after sending them, earlier than your buddy replies! This characteristic is coming quickly and will probably be obtainable first for Snapchat+ subscribers.”

So Snap’s going to make use of this much-requested characteristic as bait to lure extra Snapchat+ subscribers first, however it’s one other useful choice that will probably be coming quickly to the app.

Snap’s additionally including “Map Reactions”, which is able to allow customers to spark conversations from the Snap Map.

As you may see on this instance, with Map Reactions, customers will have the ability to ship an emoji immediate to associates who’re additionally sharing their location on the Map.

That’ll add one other method to get in contact, and an informal means to possibly immediate one other consumer close by to catch up IRL.

Lastly, Snap’s additionally including expanded emoji reactions, which is able to allow customers to answer a DM with any emoji that they select.

These are some fascinating updates, and it’s notably fascinating to see how Snap’s trying to combine generative AI, given its nous for tapping into updates that resonate with its customers.

Many of the generative AI options that we’ve seen in social apps up to now appear type of clumsy and jammed in, with every searching for to faucet into the tech pattern of the second. However Snap’s choices are a bit extra in-tune, with additions that present extra purposeful enhancement, versus “as a result of we are able to” fashion extensions.

Which may make them extra helpful over time, and will assist Snap drive extra utilization, and extra Snapchat+ sign-ups.