# Fb Broadcasts That All Video Uploads Will Now Be Reels

Fb’s going all in on Reels, actually, with all movies within the app quickly to be classed as Reels, and fed into the Reels feed.

As defined by Fb:

“Within the coming months, all movies on Fb will probably be shared as reels, eliminating the necessity to decide on between importing a video or Reel. Reels on Fb can even not have any size or format restrictions.”

So quite than you having to particularly selected “Reel” within the put up add move, any video that you simply connect to a put up will now be classed as a Reel. That features livestreams, which can even be fed into the Reels stream.  

“Beforehand, you’d add a video to Feed or put up a Reel utilizing totally different inventive flows and instruments for every format. Now, we’re bringing these experiences along with a simplified publishing move that provides you entry to much more inventive instruments. We’ll additionally offer you management over your viewers setting of who sees your Reels.”

When it comes to your video metrics, Meta says that video and Reels metrics will now be consolidated into Reels analytics.

“You will retain essential insights like 3-second and 1-minute views. When you use Meta Enterprise Suite, it is possible for you to to entry historic metrics for Reels and movies by the tip of the 12 months, however all metrics for future video posts will probably be consolidated into and displayed as Reels.”

The change can even be mirrored in Meta’s content material monetization applications, with Meta additional noting that payouts will stay constant “so long as the quantity of content material that you simply’re sharing and engagement ranges keep comparatively regular.”

It’s additionally renaming the “Video” tab the “Reels” tab as a substitute:

So Reels have gone from 60 seconds in size at launch (on Fb), to 90 seconds in 2023, to all movies of every kind in the present day. That displays the rising recognition of the format, which is now the important thing driver of time spent within the app.

Certainly, final month, as a part of its FTC antitrust trial, Meta shared this chart, underlining the shift in the direction of Reels on Fb over time.

Reels is the place Fb derives probably the most engagement profit, and as such, it is smart for Meta to make this extra of a spotlight, and to feed much more content material into its Reels content material stream, with the intention to drive extra time spent.

Value noting, too (as some extent of comparability), that TikTok movies can now be as much as 60 minutes lengthy.  

As Meta notes, it’s additionally unifying Fb’s privateness settings throughout Feed posts and Reels:

“Your default setting will now be the identical for Feed and Reels publishing codecs on Fb. Whenever you start posting Reels after this modification, you’ll be prompted to substantiate your viewers setting or choose a brand new one in case your Feed posts and reels have totally different settings.”

Once more, given the advantages that the Reels format has pushed for Fb, it is smart to make it extra of a spotlight, although I do wonder if older, much less web-savvy customers will concentrate on what the change means, when it comes to how they add video content material.   

Will they be in search of the choice to add a video, when the Reels button is correct in entrance of them?

It appears unlikely to be a major challenge, however the change in terminology may see some teething issues consequently.

However Fb will probably be working to take care of the change, and guarantee a easy integration of those new parts.

And once more, with Reels driving many of the engagement will increase within the app, the larger give attention to the Reels feed is a logical shift.