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# Reddit Launches 2023 ‘Reddit Recap’, Highlighting Key Utilization Tendencies

Reddit Launches 2023 ‘Reddit Recap’, Highlighting Key Utilization Tendencies

Tis the season for recaps and predictions, and as we speak, it’s Reddit’s flip to share its newest utilization and pattern insights for the 12 months, as a part of its annual “Reddit Recap”.

Reddit Recap 2023

You possibly can take a look at Reddit’s full 2023 Recap report for your self right here, however on this publish, we’ll check out a number of the key notes.

First off, on total utilization, Reddit says that it now sees 70 million each day lively customers, and that these customers are lively in 100,000 subreddit communities.

The latter determine is identical as final 12 months, so topically, Reddit isn’t seeing a large enlargement in dialogue exercise. However Reddit’s each day lively rely is rising. In 2020, when Reddit first started reporting each day lively customers (versus month-to-month actives), Reddit was serving some 52 million DAUs. So, on common, Reddit’s including nearly 7 million extra each day actives per 12 months, although that has additionally jumped considerably previously 12 months, with Reddit reporting 57 million customers in its 2022 recap.

Regardless of controversies round API pricing will increase, altering its guidelines for moderators, and revamping its Reddit Gold system, Reddit is seeing strong development, which might now place it for extra success into the longer term.  

Reddit’s most-viewed neighborhood for 2023 was as soon as once more r/amitheasshole (AITA), which has held that moniker for the final three years.

As defined by Reddit:

“AITA permits customers to share real-life conditions, and get a crowd-sourced tackle whether or not they had been in the precise (NTA), within the flawed (YTA), or if everybody tousled (ESH). Like whether or not a redditor was within the flawed to stroll out of a restaurant and not pay for the in-law’s dinner or whether or not it was proper to kick a bridesmaid out of a marriage ceremony celebration for turning up within the flawed gown. That is the neighborhood for refreshingly sincere suggestions, and entertaining takes on real-life conditions.”

So for those who needed a style of what resonates on Reddit…

Reddit additionally notes that r/mildlyinfuriating was the third most-viewed Reddit neighborhood of the 12 months, rising from #21 in 2022, whereasr/popculturechat noticed 1,880% YoY development.

Reddit’s hottest posts of 2023, in the meantime, had been:

  1. r/MadeMeSmileThis girl was so nervous about flying, so the flight attendant defined each sound and bump (230,531 upvotes)
  2. r/MadeMeSmileJapan, simply Japan. (220,082 upvotes)
  3. r/humorousAdam Sandler and Jennifer Aniston are shocked by the scale of an Australian reporter (213,783 upvotes)
  4. r/picsHello Reddit as we speak is grans a centesimal birthday and he or she needed to point out off her hairdo for such a big day (213,133 upvotes)
  5. r/AnarchyChessIf this publish will get 131,072 upvotes, I am going to publish once more with twice as many grains of rice (198,736 upvotes)

Additionally, AI:

If 2023 had a digital buzzword on Reddit, it might undoubtedly be “Synthetic Intelligence” (AI). A zeitgeist shift towards AI unfolded throughout the platform as Pope Francis, rocking a white jacket, landed on Reddit. r/ArtificialInteligence (up 579% YoY for views) and r/MachineLearning (up 24% YoY for views) had been effervescent boards dissecting neural networks, questioning moral AI, and pondering the way forward for machine-human coexistence whereas r/midjourney (up 1,887% YoY for views) continued to amaze with spectacular creations that left the neighborhood questioning ‘’actual or AI’’?

The rise of AI dialogue is little doubt what you’d count on, however it’s fascinating to notice the Reddit-specific traits right here.

It’s an fascinating abstract of the 12 months that was, which, as famous, was additionally a extremely eventful 12 months for Reddit itself, because it went about reforming its enterprise, so as to maximize its adverts potential. Over the previous few years, Reddit’s been working to wash up its platform, and solidify its guidelines, with a view, ideally, to a future IPO.

On this context, 2023 was a 12 months of robust requires the app, however with utilization rising, it does appear to be on the precise path.

Which might make it a extra helpful consideration in your advertising, which is why these pattern notes might be of specific worth to manufacturers.

Reddit’s additionally printed regional pattern stories for Australia, Canada, Germany, France, India, and the UK. 

Lastly, Reddit additionally notes that customers can view their private recap by tapping the banana icon beneath their profile.

Reddit Recap 2023

Some fascinating insights, value a glance you probably have any fascinating in Reddit and/or total net traits.

You possibly can take a look at the complete Reddit Recap report for 2023 right here.


Andrew Hutchinson
Content material and Social Media Supervisor

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