Meta’s rolling out a brand new technique to promote inside Reels, its quickest rising content material format, with Reels overlay advertisements now being made obtainable to chose advertisers.

As you possibly can see in these examples, Reels overlay advertisements will seem on display screen with a big CTA immediate, and may be both single picture or carousel promotions.

Meta first previewed the format at NewFronts again in Might.

As per Meta:

“Fb overlay and post-loop advertisements on Reels may be banners on Reels movies, or video advertisements in between Reels movies.”

So you possibly can both have the advert increase on the second play by means of of the Reel, or have them proven between clips, as direct promotions.

It may very well be a great way to faucet into the recognition of Reels, and get your model in entrance of this captive viewers, with partaking promotions that seize consideration in stream.

And with Reels now driving a cumulative 200 billion views per day throughout Fb and IG, it’s value contemplating the place consideration is shifting on Fb, and the way you would possibly have the ability to higher body your presents to align with such.

Certainly, nearly all of the utilization development on Fb of late has come by way of Reels engagement, with Meta’s algorithmically advisable stream of Reels clips serving to to maintain extra customers in app for longer, and drive extra engagement.

On this sense, Fb is changing into extra of an leisure platform than a social community, grabbing consideration by means of its ever-expanding vary of video uploads, versus person feedback and social engagement.

Which, once more, may re-frame your Fb advertising and marketing method.

The brand new Reels overlay advertisements are being rolled out to extra advertisers over time, so you could not have them but, however they’re coming.

You’ll be able to publish advertisements on Reels on the Advert set degree in Meta Adverts Supervisor, by deciding on Reels placements (or Benefit+). Extra data right here.