TikTok has supplied new perception into its European viewers, as a part of its newest EU disclosure reporting, which is required for its compliance with the EU’s new Digital Providers Act (D.S.A.) .

Underneath the D.S.A., all giant on-line platforms now want to supply common updates on their energetic customers within the EU area, together with numerous different key transparency updates.

Which gives some fascinating notes on moderation, consumer development and extra. You may take a look at TikTok’s full disclosure report right here, however on this publish, we’ll check out a number of the key notes.

First off, TikTok stories that it eliminated virtually 13 million items of content material between October and December final 12 months, with “Delicate & Mature Themes” being by far the largest driver of removals.

That was the principle motive in TikTok’s first EU transparency report as nicely, and it’s fascinating to notice the tendencies in TikTok’s reporting round removing selections.

By way of unlawful content material, TikTok noticed probably the most consumer stories round “Monetary Crime”, with “Privateness Relates Violations” and “Hate Speech” additionally producing quite a lot of consumer suggestions. TikTok additionally stories that it banned over 3 million EU-based accounts within the reporting interval.

By way of moderation, TikTok stories having 6,287 individuals devoted to the moderation of content material within the European Union as of the tip of December 2023. That’s up by a further 162 moderators on its preliminary report.

However this factor could also be of most curiosity, when it comes to basic perception:

TikTok stories that it has 142 million customers within the EU area, which is up on the 135.9 million it reported in October final 12 months.

TikTok does notice that the specifics of its calculations right here might see some double counting, explaining that the consumer figures are for the functions of complying with its D.S.A. necessities solely, and “shouldn’t be relied on for different functions.”

However as an indicator of TikTok’s general utilization development, it’s worthy of notice. TikTok is rising in EU utilization, although not quickly.

Germany, France and Italy are its key EU nations, with over 20 million customers in every. Additionally price noting that, with 170 million TikTok customers within the U.S., these two areas make up round a 3rd of its estimated one billion energetic customers.

These are some fascinating notes on TikTok’s EU operations, and its general recognition within the area. And in case you’re seeking to attain European customers, the region-based notes might provide help to to higher goal your promotions.

You may learn TikTok’s full D.S.A. disclosure replace right here.