After experimenting with Notes on Reels and Posts over the previous few months, Instagram has now launched a dwell take a look at of expanded Notes choices with chosen customers.

As you’ll be able to see on this notification, posted by Justin Jarvis (and shared by Matt Navarra), some customers are actually being knowledgeable that they will add Notes to feed posts and Reels, offering extra methods to make use of its dialog starter prompts to generate engagement.

Notes, which Instagram initially launched December 2022, present a easy technique to go away an engagement set off for different customers within the app, and have confirmed notably well-liked with youthful customers.

Which is a demographic that IG actually needs to carry onto, amid the rise of TikTok, which is why it’s now wanting so as to add Notes to each ingredient of the app, as a way to double down on that preliminary success.

Certainly, after first including Notes to person inboxes, Instagram has now additionally experimented with Notes on profiles, together with is aforementioned assessments of Notes on Reels and feed posts, which are actually getting a much bigger push.

So, will they work? Will customers care?

Nicely, once more, based mostly on the success of Notes with youthful audiences (teen customers round 10x extra prone to create a Be aware within the app versus all people else), it stands to motive that they might properly work in different contexts as properly, whereas customers that don’t like them and aren’t can simply ignore them and transfer on, with out ever paying the characteristic a lot thoughts.

As such, it’s a reasonably protected experiment for IG, with minimal disruption. And if Notes on feed posts and Reels catch on, that could possibly be one other win for the app.

We’ve requested Instagram for extra data on the brand new take a look at and can replace this publish if/once we hear again.