Is it clear to you what the distinctions are between “paid,” “earned,” and “owned” media channels, and how you may use each in your digital marketing strategy? If not, read on.

Each has an essential, but distinct function to play, and knowing this, as well as how to use these tools, is critical to developing an effective plan and generating reaction with your marketing efforts.

To help, the team from SEMRush have put together an overview of what each element entails, as well as specific content options, and measurement metrics, for your planning. Depending on the response that you’re looking to drive, this overview will help provide some direction as to which content tools you should consider in your approach.

SEMRush has posted a more complete overview here, while you can check out the summary infographic below.

Content distribution channels overview