# LinkedIn Checks New, Bigger Video Show In-Stream

With video turning into a key give attention to LinkedIn, the platform is now engaged on a brand new solution to show video posts in the primary feed, with bigger video panels that’ll be proven between common posts.

As you may see on this overview from LinkedIn director of product Jake Poses, the brand new video format may even embody rounded corners on the show, which can make video clips stand out much more in-stream.

Although the primary component is the peak and prominence of the show, particularly within the cellular app.

Faucet by way of on any clip and also you’ll be taken to LinkedIn’s TikTok-like immersive video feed, which has seen 36% utilization development this 12 months.

Which isn’t any shock. Video has lengthy been probably the most partaking content material format on all social apps (together with LinkedIn), and this TikTok-style format has already confirmed in style on Fb, IG, Snapchat, and so on.

It’s additionally particularly interesting to youthful customers, and as extra of this viewers strikes into skilled careers, it is sensible that LinkedIn would even be seeing development in curiosity in the identical.

Although I nonetheless query whether or not the TikTok format is especially suited to LinkedIn’s content material. Quite a lot of the movies that I’ve seen within the app are generic suggestions and recommendation from wannabe LinkedIn influencers, and that doesn’t really feel like the kind of entertaining materials that resonates in different apps.

However nonetheless, as a format, it aligns with broader developments. And given the famous utilization development, LinkedIn must be making an attempt to capitalize on such the place it could actually.

Contemplating the platform’s focus, it’s price assessing your individual method to LinkedIn video in 2025, and whether or not you may also be capable of faucet into this component as LinkedIn tries to make it a much bigger factor.

Along with this, LinkedIn additionally has in-feed video carousels, and different parts, and total, video is getting a heap of consideration within the app.

Price contemplating.

LinkedIn says that it’s presently testing this up to date video show format with chosen customers on iOS.

Additionally, should you’re on the lookout for LinkedIn video suggestions, it just lately revealed a brand new itemizing of pointers and notes.