Social Media

# Pinterest Outlines Programming for Worldwide Girls’s Day, Specializing in Well being and Wellness

Pinterest Outlines Programming for Worldwide Girls’s Day, Specializing in Well being and Wellness

In celebration of Worldwide Girls’s Day, Pinterest has shared some new insights into rising traits amongst feminine customers, whereas it’s additionally launching a brand new Pinterest TV collection that may deal with feminine founders and their well being.

First off, on key traits – Pinterest says empowerment is a key shift amongst feminine Pinners this yr:

Our insights present that ladies of all generations are breaking out of stereotypes and societal norms, choosing self-love and specializing in therapeutic. For Gen Z and Millennials, this consists of exploring their villain facet and turning into extra self-oriented and empowered.”

Pinterest says that these search traits mirror this motion:

  • femme fatale outfit (+590%) 
  • self date aesthetic (+235%)
  • how one can heal your self (+55%)
  • therapeutic internal little one (+150%)
  • breaking generational cycles (+310%)

Pinterest additionally says that ladies are ‘embracing the great thing about their age and reveling in methods to rejoice themselves’, with searches for older bride attire over 50 bohemian’ up 110%, and make-up appears for older ladies’ up 1440%.

There could possibly be some fascinating concerns in your Pin promotions inside these traits.

Along with the development information, Pinterest can also be launching a brand new Pinterest TV collection with stylist and creator Stacy London, during which London will host a collection of fireplace chats with female-founders to debate wellness and menopausal well being.

“Pinners can tune into the present on March eighth at 12 pm ET right hereStacy may also be the primary featured visitor of Pinterest’s ‘board drop’, revealing for the first-time ever the inspiration behind the present, together with inspiring quotes she’s curated for Worldwide Girls’s Day: Sensible phrases with Stacy London.”

Lastly, Pinterest has additionally partnered with the UN Basis on its #EqualEverywhere marketing campaign, which goals to deal with the systemic modifications required to finish gender discrimination.

“The month-long public consciousness marketing campaign will spotlight champions for gender equality who’re all pushing to make the birthright of equality for women and girls a actuality.

Empowering feminine creators is a vital push for Pinterest, on condition that round two-thirds of the app’s customers are ladies. That places Pinterest in an vital place with regard to facilitating feminine creators, and addressing key parts of equality, and it’s good to additionally see Pinterest utilizing this chance to deal with lesser-discussed elements of feminine well being.

Pinterest may also look to spotlight ladies creators and types, which is able to current new alternatives for publicity, and will assist spark extra curiosity within the app.


Andrew Hutchinson
Content material and Social Media Supervisor

Supply

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