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# ByteDance-Owned Product Showcase App ‘Lemon8’ is Rising Up the App Retailer Charts

ByteDance-Owned Product Showcase App ‘Lemon8’ is Rising Up the App Retailer Charts

Whereas US senators debate whether or not or to not ban its important app, TikTok proprietor ByteDance is already engaged on constructing its American presence, with its Instagram-like Lemon8 app now rising up the App Retailer charts.

Lemon8

Seems to be acquainted proper?

Lemon8, which is described as ‘a spot for younger creatives to share a variety of content material’, sort of seems to be like a cross between Instagram and Pinterest, with a concentrate on merchandise, and highlighting content material from particular product classes, together with style, make-up, meals, and journey.

Lemon8

The app has truly been obtainable since 2020, and has been considerably well-liked in Asian nations. However now, it’s on the rise within the US as nicely, with Lemon8 reaching the prime 10 for total app downloads over the past week.

Which, as TechCrunch notes, is uncommon:

“This can be a dramatic transfer for the little-known app and one which factors to paid person acquisition efforts powering this surge. Previous to yesterday, the Lemon8 app had by no means earlier than ranked within the Prime 200 General Charts within the U.S.

It appears, then, that ByteDance is seeking to enhance Lemon8 within the American market – which may very well be an ill-timed transfer on its half.

However then once more, possibly they need to get in now earlier than a doable TikTok ban, so as to have a back-up connection into the area. You’d assume, at some stage, the Lemon8 would even be included throughout the ban talks (if it’s not already), however possibly, by having a secondary platform that’s well-liked with US customers, that might cushion the blow of a doable TikTok ban indirectly.

Or it may amplify issues in regards to the Chinese language firm’s rising presence within the area. Both means, ByteDance is clearly pushing to develop the app, which may finally see it change into a much bigger consideration.

As Insider reported final month, ByteDance has truly been paying creators to publish to Lemon8, as a part of a broader plan to develop the platform.

ByteDance has been paying creators within the UK to publish on the app in current weeks, three influencers instructed Insider. One creator who had posted on the app shared documentation exhibiting they have been getting paid to publish on the platform, whereas two others shared emails they obtained from Lemon8 outlining the fee construction.”

These creators have fashioned a minimum of a part of this new promotional push, with many sharing optimistic opinions of the app to TikTok, resulting in extra downloads of the app.

It’s doable, inside this context, that Lemon8 may additionally type a part of ByteDance’s plan to get creators paid, which has confirmed problematic on TikTok itself, because of the issues of including adverts into brief video clips.

Perhaps, by means of a Pinterest-style format, Lemon8 may change into a showcase of influencer-recommended merchandise, for which these influencers may receives a commission a fee on gross sales generated by their posts.

It looks as if a logical addition on this respect – however as famous, it may very well be ill-timed as soon as regulators get wind of its rising presence.

Both means, it’s attention-grabbing to notice this newest push on the app, and the way ByteDance is wanting to make use of its US market presence to develop one other platform.

Might Lemon8 change into a brand new platform for entrepreneurs to contemplate? Given the attain and affect of TikTok, that’s undoubtedly a chance, and it’ll be attention-grabbing to see how the app grows within the coming months – if it avoids restrictions.


Andrew Hutchinson
Content material and Social Media Supervisor

Supply

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