TikTok’s seeking to make it simpler for impartial musicians to construct a presence within the app, by way of a new partnership with DistroKid that can allow DistroKid artists to construct their TikTok presence, direct from the promotion platform.

As you’ll be able to see on this instance, with this new course of, artists utilizing DistroKid, which is a key daabase for impartial musicians, will have the ability to shortly create a TikTok profile, full with artist-specific options, by tapping a create button of their DistroKid dashboard.

As defined by TikTok:

“Beginning at present, DistroKid members can create their official TikTok Artist Accounts immediately from the DistroKid dashboard, unlocking artist-first options like a Music Tab, New Releases, By Artist, Behind the Tune, Fan Highlight, Ticketing and extra. This collaboration goals to construct a stronger connection between DistroKid’s artist group and TikTok’s international group of music followers.”

That’ll present a heap of useful promotion options to artists who might not be as versed in find out how to make the most of TikTok, nor have the backing of manufacturing assistants to assist with such.

It’s one other method for TikTok to additional combine itself into the broader music group, with the platform already enjoying a key function in driving music developments.

Certainly, in accordance with analysis, TikTok customers are considerably extra more likely to each uncover and share new music content material within the app, whereas 75% of its customers additionally discover new artists by way of TikTok clips.

TikTok’s affect over music developments is so important that publishers are actually altering the names of artists’ tracks to align with TikTok developments, whereas it’s additionally re-ignited the careers of older musicians by way of the identical.  

As such, it is sensible for TikTok to double down on this connection, as a way to drive extra utilization. The partnership with DistroKid will present a way for lesser-known artists to faucet into the identical developments, and use TikTok’s large attain to hook up with a wider viewers.