# Pinterest Highlights Key Shade Traits for 2025

Trying to hold your content material contemporary and related in 2025?

This may assist. At the moment, Pinterest has launched its second annual “Pinterest Palette” report, which offers an summary of key shade developments within the app, based mostly on analysis performed for its Pinterest Predicts developments itemizing.

As defined by Pinterest:

“The Pinterest Palette provides entrepreneurs inspiration pushed by what over half a billion Pinners are looking out, saving, and looking for every month. Our in-house inventive and insights groups labored hand-in-hand to map Pinterest Predicts developments and shade clusters towards first-party platform Pin shade knowledge. Taking a look at actions like saves, we have been in a position to see which colours are driving engagement over time.”

The report identifies the colours probably to resonate with audiences this 12 months, which Pinterest’s group has narrowed down to 5 key hues.

Every shade will get its personal overview, which incorporates Pin examples, hex codes, and an inventory of tags associated to that shade.

It’s a handsome report, which doubtless signifies that Pinterest has received the colours proper, and so they do really feel contemporary and vibrant, even when a bit Christmas-y.

“Manufacturers can faucet into the colours shaping the 12 months forward for temper boards, product launches, or inventive campaigns. For instance, health-focused condiment model Primal Kitchen referenced Pinterest Predicts and the Pinterest Palette for his or her Colourful Kitchen Tour final 12 months. Fusing the 2024 Pinterest Palette with their core model colours, Primal Kitchen launched new dipping sauces with Predicts-inspired “Kitschens” pop-ups in three main cities.”

That’s a technique that you should utilize this perception, whereas it may also provide the spark of inspiration you should refresh your branding efforts for the 12 months forward, with trending shade tones that align together with your viewers.

Otherwise you would possibly go together with one thing else completely, and which may additionally align together with your clients’ pursuits. There aren’t any prescriptive guidelines right here, however it’s price trying out Pinterest’s shade developments, and contemplating what they could imply in your model efforts in 2025.

You’ll be able to obtain Pinterest’s “2025 Pinterest Palette” report right here.