I’m guessing Redditors will likely be none-to-pleased with this.

Right this moment, Reddit has introduced a brand new advert format which it’s calling “free type advertisements”, that are designed to seem like natural Reddit posts, with a small disclaimer instead of a username.

As defined by Reddit:

“Free-form advertisements are our newest advert format that empower advertisers to simply have interaction on the platform in the identical approach as our customers. Its “free type” structure permits advertisers to share in-depth info with Reddit by combining a number of media sorts, together with picture, video and textual content utilizing ready-made templates. As our most native advert format but, free-form advertisements are designed to appear and feel just like the kind of content material redditors share with one another, inviting most engagement from the group.”

So that they’re basically designed to be extra natural trying, which may make them simpler as an advert choice, in that they’re going to really feel more and more native to the platform and the codecs wherein customers have interaction.

Free Kind Adverts will present extra space to share info inside your promotion, as they replicate the format of a “megathread”, an expanded publish sort that may embody textual content, photos, video and hyperlinks in a single promotion.

“Similar to the megathread, free-form advertisements encourage a number of customers to return collectively, get the knowledge they want and deep dive into the subject at hand. All of this makes it among the finest codecs to launch a product, introduce a model to a brand new viewers or share a seasonal buying information.”

And Reddit says that it has confirmed efficient in testing, with the brand new format outperforming all different advert sorts in common click on by means of price by 28%, whereas additionally driving elevated group engagement when feedback are enabled.

It may very well be a great choice, although once more, it may be a bit complicated to Redditors who could not see it as an advert as they scroll by means of the feed.

In any case, it’s an alternative choice to contemplate, and with 73 million every day energetic customers, all participating round area of interest matters, Reddit may very well be value experimenting with as an advert choice.