# Analysis Suggests That Threads is Driving Extra Engagement Than X

Whereas it is probably not for everybody, Meta’s Twitter-clone Threads is clearly onto one thing.

The app is now as much as 320 million lively customers, and is gaining development momentum, whereas Meta CEO Mark Zuckerberg lately reiterated his view that it’ll quickly turn out to be the subsequent billion-user app.

Which nonetheless looks like an enormous bounce, however the knowledge doesn’t lie, and as dialog continues to develop the app, increasingly more individuals are paying consideration.

Which signifies that entrepreneurs, too, are taking observe.

Certainly, based on the newest Sprout Social Pulse Survey, 53% of entrepreneurs are actually posting to Threads, with an extra 23% trying to set up a Threads presence this yr.

And there could also be good motive for that. As per the newest knowledge from Buffer, primarily based on evaluation of 10.2 million posts revealed to X and Threads in 2024, Threads can also be driving extra engagement, as X continues to push customers in the direction of its subscription choices to maximise attain.

As you possibly can see on this chart, based on Buffer’s evaluation, Threads posts are driving 73.6% increased engagement charges than X on common.

After all, these outcomes are relative to the particular content material being shared, and the way it appeals to an viewers on a given platform. However the knowledge means that customers are gaining extra publicity for his or her Threads, typically, versus posting on X.

Does that imply that your model needs to be posting on Threads?

There are inquiries to be requested of any platform, and everyone knows that Meta has a repute for facilitating attain in its apps, solely to take it away when it switches focus at a later stage. So increased attain on Threads proper now doesn’t essentially imply that it needs to be your go-to as such.

However given the volatility of Elon Musk’s modifications at X, which have put extra emphasis on a pay-to-play strategy, proper now not less than, Threads is providing an alternate. And with 320 million customers, and rising, there’s good motive to not less than take into account constructing on Threads, and trying to attain an viewers within the app.

For comparability, X claims to have 570 million month-to-month lively customers, so Threads remains to be a means off but. However even at half of that, that’s nonetheless a major alternative, and with engagement charges persevering with to climb, it does appear to be Threads might be right here to remain, at least.

In the event you’re not already lively within the app, then try to be contemplating it, and it might be price experimenting with Threads posts to see what sort of response you get.

Once more, I might at all times preserve a degree of warning in constructing an excessive amount of reliance on Meta’s apps, however as a supplementary, extra channel, it’s price contemplating.

On the flip aspect, must you shut down your X account?

Properly, the consideration there seemingly comes all the way down to how you are feeling about Elon Musk, and his views on moderation, in addition to his broader political activism. In case your viewers is lively on X, and also you don’t have an issue together with his strategy, in no matter means, then it might make sense to remain.

However the knowledge right here does recommend that X attain is turning into extra restricted, because it appears to be like to power customers to both subscribe to X Premium, or submit content material natively within the app.

Primarily, some manufacturers are nonetheless seeing good outcomes on X, whereas others have opted to cease posting due to their views on the modifications on the app. So it’s to not say it is best to abandon it or keep it up, however there’s proof to recommend that it’s nonetheless delivering good outcomes for some. Relying on the way you strategy it.  

You possibly can try Sprout Social’s 2025 Social Index right here (with e-mail sign-up), and Buffer’s Threads efficiency evaluation report right here.