# TikTok Shares Vacation Advertising and marketing Ideas

TikTok has shared some new ideas on how manufacturers could make stand out video within the app, and enhance their attraction to TikTok’s extremely engaged viewers.

And with TikTok boasting over a billion energetic customers, it’s value contemplating for this procuring season. It may effectively be banned within the U.S. subsequent 12 months, however proper now, TikTok is among the high platforms for reaching youthful audiences particularly, and as such, the following pointers may very well be extremely priceless to your vacation advertising and marketing plan.

First off, TikTok notes that its customers are receptive to model outreach within the app:

As per TikTok:

“73% of TikTok customers report feeling extra linked to manufacturers they work together with on TikTok than on different platforms. The inventive component of your content material is the one most necessary think about driving conversions – 67% of customers say TikTok conjures up them to buy, even after they weren’t planning to.”

That’s a major alternative, and as a way to faucet into this, TikTok has offered a 3-step course of for creating shoppable content material within the app:

Okay, these are fairly generic video ideas, however they’re nonetheless value noting for many who want to get into TikTok creation.

An early hook is a key component in grabbing consideration, notably as customers scroll by their feed, which then leans into the use-case instance/s, and the worth that your product gives. You then have the call-to-action, driving direct response, ideally, out of your advert.

These are necessary notes, although they’re additionally simpler mentioned than finished. So whereas that is attention-grabbing as an summary, it’s not extremely actionable in a sensible sense.

For this, I’d advocate heading to TikTok’s “High Adverts” itemizing to take a look at examples of adverts that work, and the right way to put the following pointers into motion.

TikTok’s additionally included an summary of some fashionable advert codecs to present you extra context on this entrance:

TikTok’s additionally shared some tips about the right way to incorporate generative AI instruments into your advert creation course of.

TikTok’s added a spread of AI instruments into its advert suite this 12 months, together with its Symphony inventive studio, which includes varied AI creation components.

However these components, like all AI instruments, should be used with warning, and shouldn’t be solely relied upon to construct your campaigns.  

TikTok’s AI ideas are:

• Use AI as a complement, not a crutch – Don’t look to make use of AI to exchange human creativity
• Present high-quality enter – Entrepreneurs ought to prioritize high-quality, compliant inputs to keep up authenticity and model alignment (this particularly pertains to AI-generated video content material)
• Assessment and refine – Make sure that you assessment all AI outputs earlier than use
• At all times take a important eye – Much like the earlier level, AI instruments are susceptible to errors, and it’s as much as manufacturers to make sure they test all content material

Basically, TikTok’s saying that whereas AI instruments generally is a huge assist in your inventive course of, they shouldn’t substitute your individual inventive nous and enter. They’ll, however the outcomes are much less prone to resonate, as a result of whereas visuals are key, human connection can be necessary. And machine fashions lack that human component.

These are some useful pointers, which may assist to form your individual TikTok advertising and marketing strategy as we head into the ultimate stretch of the 12 months. And whereas they’re just a little broad, it’s also possible to complement these with TikTok;’s further analysis instruments, together with High Adverts, High Traits, and extra to additional contextualize every.

You may take a look at TikTok’s full creation and AI ideas right here and right here.