Many individuals still don’t grasp the value or usage of hashtags, or how to pick the correct tags to include in their posts, despite the fact that they’ve been a part of the social media landscape from pretty much the beginning.

Many people still use hashtags like #happy or construct their own unique hashtags inside their post content (#IDontLikeHashtags), which serve no purpose. To guarantee optimal discovery with your target audience, effective hashtag use necessitates study and consideration, as well as a more methodical approach to applying tags.

So how do you go about conducting such research, and making the most of your hashtag opportunities? We recently asked our #SMTLive Twitter chat community for their thoughts, which lead to the creation of this essential overview of basic hashtag strategy.

Worth keeping handy for your process.

Hashtags 101 overview