However how vital is video on Instagram, and which codecs are driving probably the most engagement?

This new chart from HypeAuditor gives some perception:

The HypeAuditor staff analyzed 77.6 million Instagram posts all through July 2022 to measure the newest engagement tendencies, primarily based on format.

They discovered that:

• Probably the most generally posted kind of content material on Instagram stays picture posts, at 42% of all posts. Carousels got here in second, at 26%
• However take a look at that ‘Estimated Attain’ bar – Reels, regardless of being the third hottest submit possibility, are seeing probably the most attain on the platform, by a notable margin. HypeAuditor measured relative Attain by analyzing the quantity of people that noticed every submit, primarily based on public information
• Reels are additionally producing much more Likes, although picture posts nonetheless generate extra feedback, a minimum of primarily based on this pattern set

The information exhibits that Reels are the most suitable choice, at current, for maximizing attain and engagement within the app – but even amid the rising hype round short-form content material, most customers will not be posting Reels as but.

That would current vital alternative to get extra consideration in your Reels content material, for those who needed to attempt it out, and it might be value operating your individual experiments, with these leads to thoughts, to see what kind of response you get to your individual short-form clips.

There’s a purpose that Meta is emphasizing Reels a lot, and it’s value contemplating this in your IG technique.

You’ll be able to take a look at HypeAuditor’s full IG submit evaluation report right here.