TikTok’s seeking to additional solidify its hyperlinks with the music business with the launch of a brand new “Artist Account” choice, which can present extra instruments to assist musicians construct their presence within the app.

And whereas the function is known as “Artist Account”, it could as properly be labeled “Musician”, as a result of proper now, the entire options are aligned with serving to musicians to advertise their content material in-stream. Although possibly, TikTok might look to increase on this in future to assist spotlight a broader vary of artists and creators.

As defined by TikTok:

“The Artist Account is a toolbox of options and promotional instruments developed to forge a more in-depth relationship between artist and fan on TikTok. Now out there to each artist or musician that has launched music, the Artist Account is the store window for followers to study extra about your music, inventive course of and to find the most recent releases.”

TikTok’s Artist accounts will present a spread of showcase choices, together with a brand new “Artist” tag for profiles, in addition to a devoted music tab to showcase your newest tracks.

Artist account holders may also be capable of spotlight their newest tracks for as much as 14 days earlier than launch, and for 30 days after with a “New” tag, whereas they’ll additionally be capable of pin a most popular submit to the highest of the invention web page for his or her music.

There are additionally further parts, just like the capability to create “Behind the Track” explainer clips that can present up in search streams, and different music spotlight options.

It’s a sensible replace, particularly given the app’s rising worth as a music discovery supply, which now sees increasingly musicians seeking to set up themselves within the app.

Certainly, TikTok is now a crucial consideration for file labels as they work to showcase their newest artists and tracks. The platform has already sparked new careers, rejuvenated older ones, and even now has some artists altering the names of their songs to raised align with in-app traits.

TikTok’s seeking to take this even additional subsequent month, when it hosts its personal real-life live performance occasion, because it seems to be to double-down on its music discovery energy, and solidify its business presence.

Offering rising artists with new promotional instruments is one other step on this, which can assist TikTok strengthen its place as a key vacation spot for music promotion and discovery.