And it doubtless will in future too, with Google and Microsoft already factoring in how to make sure web sites proceed to profit from outcomes, even when they’re AI-generated responses, which technically don’t require a consumer to be referred onto one other website.

With this in thoughts, it’s good to keep your search engine optimisation greatest practices. And for those who haven’t up to date your strategy for some time, it will assist – the crew from SEMRush have put collectively a guidelines to match your search engine optimisation course of towards, in an effort to cowl all of your bases, and make sure you get your content material rating.

Some useful pointers – try the guidelines beneath, whereas you could find extra recommendations on the SEMRush web site.