Pinterest is heading to Coachella 2024, and to have fun, it’s printed some new information on anticipated Coachella traits, together with pageant outfit inspiration for these getting ready for the occasion.

First off, on traits, Pinterest has shared a variety of insights into person exercise associated to the music pageant, which might assist information your pageant look.

As per Pinterest:

“With tens of hundreds of thousands of searches associated to Coachella on Pinterest, and 40% of these searches pushed by Gen Z, the platform has turn out to be a go-to vacation spot and supreme companion for customers to seek out inspiration, plan and store their magnificence and vogue appears to be like for pageant season.”

So what’s prone to be the massive Coachella traits this yr?

• Nostalgic pageant appears to be like from one other time (searches for “2014 core” are up 1240% yr over yr)
• Experimenting with the playfulness of fairycore (“fairycore outfits” are up 2200%)
• Rebelling towards standard femininity (“darkish female core” is up 160%)
• Prime searches additionally present that individuals flip to Pinterest to realize inspiration from Coachella performers to seek out their greatest outfit aesthetic—this yr searches for “Lana Del Rey core” are up 300%

Lots of “core” in there, however primarily, it looks like hippy-like, free-flowing kinds are in all probability in.

Along with this, Pinterest has partnered with movie star stylists Chloe and Chenelle to showcase a few of the prime Coachalla appears to be like.

“The style specialists are testing Pinterest’s new function, board preview, which makes it simpler than ever to share curated Pinterest boards as movies throughout social platforms.”

Lastly, Pinterest will even be internet hosting an IRL “Manifest Station” activation on the pageant, which can allow guests to customise their very own pageant traits.

“Guests will be capable of discover new methods to specific themselves and make pageant traits their very own – full of ethereal-inspired picture alternatives alongside trending magnificence and styling experiences.”

Competition time is the place many traits originate, and Pinterest is eager to faucet into the following large vogue shifts forward of time, as it really works to make itself a extra influential consideration for a similar.

Aligning with Coachella, then, makes quite a lot of sense, and it looks like a superb match for Pinterest’s broader branding push.    

You possibly can learn all of Pinterest’s Coachella development notes right here.