Snapchat has introduced the date for its annual Associate Summit, the place it historically proclaims a spread of latest updates, each for the app and its expanded initiatives.

The 2024 Snap Associate Summit shall be held on September seventeenth at the Barker Hangar in Santa Monica, CA.

As per Snap:

“This 12 months’s Snap Associate Summit will deliver collectively our rising group of companions, creators, and builders to share new merchandise and have fun the Snapchat group.”

Although given the broader challenges at Snap, the expectation round potential bulletins is comparatively low this time round.

In its most up-to-date efficiency replace, Snap reported that its person progress is slowing in key markets, whereas it additionally recorded a sixth consecutive quarter of single-digit income progress or decline. That’s compelled Snap to make some powerful selections about its future course, with the corporate culling near 2,000 employees over the previous two years.

Consequently, Snap has needed to rationalize its superior initiatives, which has seen it transfer away from a number of parts.

And final 12 months noticed a few of its most drastic cuts but, with Snap discontinuing funding for its Snap Originals programming, shutting down its third-party AR growth platform, and revamping its product roadmap on a number of fronts.

AR growth, nonetheless, stays a key focus, and that, presumably, would be the star of the present at this 12 months’s Associate Summit. However anticipate a extra subdued occasion, with fewer massive bulletins this time round.

Along with this, Snap has additionally introduced that it’ll maintain its 2024 “Lens Fest” occasion on September 18th and 19th, instantly following the Associate Summit.

You’ll have the ability to discover out extra data about each occasions because it comes at hand (and ultimately pre-register) right here.