Over time, extra interactions are switching to non-public channels, as our most important feeds turn into discovery surfaces, full of short-form video and AI suggestions.

Certainly, in line with Meta, much more interactions now happens in DMs, which is a significant shift in how folks wish to interact – and could possibly be an necessary observe for manufacturers attempting to achieve them.

With this in thoughts, these new enterprise messaging suggestions from Meta could possibly be particularly precious, and will provide you with some meals for thought in your strategy.

You’ll be able to learn extra about Meta’s enterprise messaging instruments and choices right here.